circle of trust

I have a favourite scene in the movie 'Meet the Parents' in which the father (played by Robert DeNiro) talks about the 'circle of trust'. His reference to the 'circle of trust' is the people he allows into his life.

Whilst the comedy hits the funny mark it led me to thinking about the circle of trust in our business lives.

Who do you turn to for credible, proven, reliable advice?

In the same way our clients rely on us.

Whilst there is a heap of information on the internet, books, workshops, webinars, teleconferences. For peace of mind, you cannot beat face to face business to give sound advice. In doing this we are building a circle of trust of advisers.

In our personal lives we know the address of our rock stars, we know the birth date of our sporting heroes, and we follow the celebrities on their holidays. Imagine the outcome if we put that same effort into building a circle of trust of business stars.