You know those places that are popping up in airports, cafes and shopping centres? A place where you get access to the wireless internet, for me a place of productivity. The business is so internet based that I rely heavily on these places to get things done.
I was working with a guy the other day who has a great business model, products, website and knew his technical stuff. However he just wasn’t getting the result. It was bothering me.
It came to me in between meetings looking for another wi-fi hotspot. See I had the flash laptop, the wireless connection, even the new iphone but without being in the hotspot it was useless.
Back to my guy. He wasn’t in the hot spot often enough. Not the wireless internet place, but the hotspot where the deals are done. The place where you are in front of the key decision makers, people who want to use your products and services. Hotspots are the place that gives your business long jeopardy. Where people hand over cheques.
Understand it is great to have all the tools, the right business model, the brand, business cards and attend all the workshops. Unless your regularly putting your business in the hotspot, in front of the right people, chances are your not connecting.
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