How 7 "online" seconds can change your busines

The difference between your website being an expensive online brochure or an effective sales tool is determined by what your prospective clients see and do during the first 7 seconds on your website. Otherwise know as the ‘7 second grab’ online specialists have measured 7 seconds as the critical time you have to capture the attention of someone looking at your product or services before they move on to the next website.

Understanding you could have one of the best business assets ‘working for you’, (your website) tirelessly at it 24 hours a day 7 days a week, virtually without complaint, sickness, wrong uniform, bad hair days or sleeping in. It seems investing some time, effort and money into understanding what works and what doesn’t during those critical first 7 seconds, like you would a new staff member, will benefit both you and your potential new client.

As health, fitness and wellness professionals delivering a service or product that positively changes lives we really need to review our skill in understanding the needs of our clients and move away from promoting unnecessary information about ourselves or our qualifications. When selling health; people buy you and they buy solutions. Here are 5 things you can implement that will dramatically affect you and more people’s lives via your great products and services -

1. Use ‘persuasive architecture’

The structure of your Home Page and ‘landing Pages needs to be pleasing to the eye, understanding we read left to right (excluding Asian countries.) So building a campaign using video’s, audios and photos is more effective then lots of words. The structure and set up can work or not work based on the visuals. Also clean looking sites that avoid lots of flash and busy-ness are up to 10 times more effective. Avoid doing it yourself and use a professional.

2. An ‘unbelievable offer’.

If you understand the needs of your target market then you can offer online solutions like e-books, audios and short free videos so that you get an understanding of your clients needs but make it really easy for them to join you. Free isn’t necessarily the answer but offering great value works.

3. Capturing details

Firstly if you don’t have the website ability to capture the details of those willing to give you their information then this must be your priority. Like handing out business cards is a very ineffective way to build your business, so is having a website that doesn’t have an automated process to capture people’s information. Create a healthy business by being effective at getting permission to capture people’s details.

4. Less is more

The health and fitness industry is full of beautiful people who enjoying helping others. However we also enjoy talking, sometimes too much. Learn how to say in 5 words what it is you do – online.

5. Be consistent

Similar to losing weight you need to be consistent in your efforts. Constant review and regular reporting are the basis to a great system. I one hit, one month effort simply wont work, consistency over time = results.

The ultimate compliment in business is for someone to give you their details. It indicates, trust that you listen, understand their health needs and that you speak their language. By posting a great offer on your front page of your site in exchange for clients details you create a situation where everyone wins!

Previously known as ‘websurfing’, online purchasing and marketing is now very big business. Billionaire James Packer recently invested $80 million dollars into the online coupon and shop

Read here for more

http://www.news.com.au/business/business-leader/james-packer-enters-scoopon-catch-of-the-day-coupon-website-goldmine/story-fn88b9gp-1226052459363

The average health and fitness business fails to be consistent, use experts and link their marketing to their CRM and website multiplying their results. Typically we are great at working in our clubs, gyms or studios and helping people to better health. James Packer understands return on investment and investing with experts. Be sure you learn a lesson from a very astute businessman and apply it to your business.

Healthy Online Business

Scott Krywulycz

www.ptplus.com.au

Interview with Gihan Perera

Interview with Gihan Perera and income producing websites - how do you do it?

6 Steps to 6 Figures

6 steps to 6 figures

Vision Personal Trainer of the year 2009 - Jason Conroy

If you ask Jason to tell you of his achievements this year he would probably play it all down and say something like “I helped my clients, and did some events with the guys”. His modesty makes him a very special trainer and person. On the inside, this 22 year old has a burning desire to do his very best at everything he puts his name to and achieve every goal he sets. His passion and dedication to his clients and the Vision system is unlike anything I have witnessed before. His big smile, big heart and unwavering will to put the others around him first and front of him self, make him the person everyone wants to be around and aspires to be like.

So Jas, or as he is affectionately known as Duey (because he looks like Duey from the show Malcom in the Middle) came to us on the 15th of Sep 08 to start his career in the fitness industry. He formerly worked in the hospitality industry as a bar man and was well into the party lifestyle. He played a good level of soccer and golf and was surrounded by good mates but admits his circle of influence was the cause of a fun, but unproductive lifestyle.

The first time I realized we have someone special was in the way Jason attacked his mentor program. Like everything else he has done since then, he gave it everything. He lost over 50% of his body fat getting down to 4.4%. Jason had never run more then 5km before starting with us and in the first 2 weeks of his mentor program he completed his first event with the team; the September Half Marathon. Again he gave it everything and ran it in 90mins.

So Jason had bought into the team and the Vision system and now was sporting the red shirt and was unleashed onto the floor. It was an interesting time as Jason received a lot of negative feedback about his PT sessions from his clients. Clients dropped out unhappy with his standards. It was then that I wasn’t sure if Jason would put it all in the “too hard” basket and go back to partying with his mates on weekend benders, taking the very tempting but easy way out. Jason had a choice to make and to his credit he chose to change. Jason acted on every bit of feedback and became better. He finished 2008 by writing hand written letters to all his clients about how much he cared for them and how much he looked forward to helping them to their goals in 2009.

In the Dec 08 performance review, Jason set some really good goals. His number 1 12mth goal was to win the 2009 trainer of the year. It’s important to note Jason’s reason for wanting this wasn’t ego based. He wanted to achieve it because he knew in winning it he would have to be the very best and that gave him the best chance of being able to help his clients to their own goals. He committed to ask himself a small question before every session in 2009 – “ How would the Vision trainer of the year train this next client of mine?” To his credit he has asked himself that question over 20 times per day, every day of 2009.

So let’s move onto the year that was 2009. I am going to start by going through the lists of events that Jason has completed with the team and his clients this year.

He kicked off ’09 completing the Olympic distance Cronulla Triathlon. Before this Jason couldn’t swim. He actually got rescued by a life guard from the shallow end of a swimming pool in training for the event. He somehow got through the heavy surf at Cronulla and got to the finish line.

Jason then completed the May half marathon. He had set a goal of 85mins. Jason has asthma and at the 15km mark in the race he had an asthma attack. He was pulled off by the first aiders and given treatment. As soon as he stopped hyperventilating he jumped back into the race and somehow managed to still run 91mins. 99% of us would have called it quits devastated. Again Jason asked himself a question when the attack subsided “what would the trainer of the year do?” again he made a very admirable choice.

Up to the Gold coast Jason went to run in his first marathon. He had trained really well but in the last 6 weeks had suffered from torn ankle ligaments. He chose just to have a go and do his best and completed the 42km course in under 3hrs 30mins in a lot of pain. Although he hurt you couldn’t wipe the smile off his face afterwards.

Backing up from the Gold coast with only 9 weeks preparation Jason competed in his first bodybuilding competition with the Willoughby team along side him. During his preparation he still managed to run the City 2 Surf with a 62yr old client that Jas helped lose 20kg and helped teach to run. Jason was in the best shape of his life on stage and inspired all of his team mates that competed along side him with his dedication to his nutrition and exercise volume. It was an amazing day.

What about this. 1 week after the bodybuilding comp Jason completed his second marathon for the year again completing it in around 3:30. It was an all heart effort considering he had done nil running training for the event.

Jason then finished the events for the year by completing the Curl Curl 3 point challenge. That event is 3 x biathlon’s back to back; ocean swims and runs. Jason finished and wasn’t rescued from the ocean in process, a double win on that one.

Probably the highlight for me in his fitness achievements for ’09 was winning the beep test at the Feb 09 Vision summit. Some of you may remember it. Going into it we all new he wasn’t the best athlete competing. Before the event I wished him good luck he whispered in my ear “I will win this for the Willoughby team”. Jason put himself through so much pain that day to make his team mates feel proud again putting others first. That sums it all I recon.

So that’s the fitness stuff summed up lets talk about what happened on the studio floor with Jason in 09.

In the June 09 performance review he got 93%

In the Dec 09 performance review he scored 83%.

His average PT hours for the year are 35.7hrs. On top of this he takes Xtraining and running club weekly. He also does 3 – 5 hrs of lead generation for the business every week. Jason comes into the studio to work unpaid most Sundays to help find leads and grow the business. He does this because he wants to help and asks nothing in return.

In the last 12 mths Jason has got 36 referrals.

Jason won trainer of the challenge in Feb training 4/6 winners. He then took out the title again, winning Sep 09 Trainer of the challenge back to back. That’s a first for any trainer that I have seen in my Vision career.

One thing that makes me so happy is how well Jason is working towards goals outside of Vision. In Dec 08 Jason was a few thousand dollars in debt but set a goal of owning his first property. In one year he has managed to clear his debts and save $15 000 to date towards a deposit on a property that he is looking to purchase next year.

So that’s it. I really hope that Jason receives this well deserved award not only for himself but to show other trainers in the network what is possible when your heart is in the right place and you are prepared to make the right decisions on a daily basis. I want to thank Jason on a personal level for being in my circle of influence and for teaching me not only how to be a better person but how to be a better trainer and how to help more people. You’re an amazing person Jason, I have never been surer then I am with you that all your dreams will manifest themselves into reality.

Love you heaps mate

Chappy.

Team mate of Jason Conroy

Vision Willoughby.

Lessons from Christchurch

How to survive difficult times

The unfortunate circumstances of the earthquake in Christchurch have left many business owners in a financial predicament. Those following the traditional PT model seemed to be hardest hit as they previously judged their business success on the number of PT sessions completed each week.

Having personally made a similar mistake in thinking I was successful at having 40-50 hours of PT booked every week , my realization came in the 8 week premature birth of our second child Kye. With a two year old daughter, a seriously sick wife and a business requiring me to turn up to be paid I lost 12 weeks of income putting huge financial pressure on a young family by being ignorant.. From that day forward I committed to diversifying and building a business that didn’t require me to turn up to work to get paid. Now I am fortunate enough to teach this skill, to others.

Understanding the traditional PT style of business is flawed and unfortunate circumstances like the earthquake(s) in Christchurch highlight the problems with this traditional model, we can’t judge those unfortunate PT’s and business owners but simply learn a hard lesson and go forward.

Here are 5 things to consider when looking to diversify your income

1. Inquire about our 17 income stream model to decide the direction of you and your career/business.

2. Set up a sales system in your business so that you have more qualified leads more often.

3. Build an online platform so that you open up a bigger market and cash in on a very topical subject, one that is being ‘googled’ and searched right now by billions of people – health!

4. Follow a proven model to diversification rather than try and reinvent the wheel

5. Read business books, attend business conferences, get qualified business advice and hang around with other like-minded business owners so that you can fast track your success.

Out of hard times, come a lesson. To help the people of Christchurch get their businesses

back to helping more people, more often, we have a free workshop on the 27th September

to do our bit to help a very beautiful town and it's wonderful people move forward. If you live in Christchurch and need some business support then contact us via email at info@ptplus.com.au for more information.

The best client in the world

How would you’re life look with one client paying you tens of thousands of dollars per year? A client who understands value in your product and services and who not only benefits from the results but refers other like-minded clients.

This is not a dream but in fact a reality for a lot of ‘fitnesspreneurs’ cashing in on the very lucrative corporate market. This dream is becoming more of a reality with recent changes in Government legislation as decision makers start to realize the demands of the modern work environment are contributing to the ill-health and affecting profitability of business. The solution in a lot of instances is someone like you. But how does the Corporate Health market work and what does it involve?

The problem with most health and fitness people is that they are offering the wrong solutions to a market that is crying out for healthy help and support. “Fitnesspreneurs’ are people who see a healthy opportunity and grab it. Most people sit around talking about it, but fail in the process of action that gets results. 2011 looks to be offering one of the best opportunities for those who put action around one of the best clients in the world, that of a corporate health market. Our mission is to support leading business owners in getting them started in the marketplace. We have a range of different free resources for those that need a bit more of an understanding and want to build their confidence as well as some proven programs and resources for those that are ready. Either way let’s get you started on understanding the corporate health market-

1. Understanding most trainers, studios and gyms have exisitng clients who work a job, you initially have a captive audience. Getting started can be as simple as asking leading questions to existing clients around the kind of things they are currently doing and being offered in regards to corporate health and fitness in their corporate environment.

2. Send out a survey to ‘decision makers’ and rather than invent a package or program that you think might work, let your market tell you what they want and then decide if you can deliver.

3. Start reading business books, financial papers, listen to business news and hanging around business people. Increasing your knowledge of these people and businesses will only contribute to a better financial outcome and more specific product.

4. Invest time and money on proven resources, coaching and business advice rather than waste time trying to reinvent the wheel by doing it yourself. The market has never been more lucrative and open to change but you need to do something different to what you have always done.

5. Increase your prices – as a sign of respect to yourself and in telling yourself you are serious about stepping into this market. Increasing your rates is a significant positioning point in discussion. Think about the senior manager who wants the best program for his team. If the options were the $60 per hour personal trainer whom he has a good relationship with but is unproven or the $3000.00 per day consultant. My experience tells me the $3000.00 consultant will win 9/10 on pricing.

Get busy learning and doing your homework and then decide what you next action should be. If you want to see how you score in the Corporate health market then email us at info@ptplus.com.au for a free corporate health business resource that will help define what you need to work on in order that you have the best clients in the world.

Getting started on 6 figure trainer-ship

Marketing - Where to get started

Where to get started?

Business Overhaul

Business Overhaul

why you need a marketing plan?

your leading survival tool in business

"The more food records people kept, the more weight they lost", said lead author Jack Hollis Ph.D, a researcher at Kaiser Permanente's Centre for Health Research in Portland, Ore. "Those who kept daily food records lost twice as much weight as those who kept no records. It seems that the simple act of writing down what you eat encourages people to consume fewer calories"

A marketing plan in business is the equivalent of the food diary for weight loss. It determines your success. Without it you increase your chance of failure.

In fact one of the all time business bibles for any 'fitnesspreneur' to read is' 'Think and Grow Rich' by Napoleon Hill. In his study of 25,000 people over 40 years he established the Top 31 major causes of failure. In fact 98% of those that he studied had failed in business and a part of their failure was the lack of this survival tool. In business the key to survival is the marketing plan. It is a common ingredient to those successfully doing business.

Simply having a marketing plan is not enough to guarantee survival, there are a few other things to consider. However before we go any further let me put my business coaching hat on and ask the obvious question.

Do you have a marketing plan that you refer to weekly that has proven tactics to grow your business?

So why a marketing plan?
A considered marketing plan includes the outcomes you want from your business. Broken into end of year, quarterly and monthly financial and measurable targets like any smart goal setting process. The strategies you use to 'get' business are your marketing tactics and the measurement of these results determines which tactics work or which ones to pass on to your competitors.

By having a marketing plan you take a positive, respectful approach to the income you want from your business. If you don't you are setting up for failure.

But...
Similar to a New Years Eve resolution a marketing plan is only as good as the beer coaster you write it on. Yes the power of hand writing out a marketing plan (like our weight loss diaries) is still 90% more effective than any computer, typed, voice responding commercially written marketing plan. The difference is ownership of the document and a strategic, considered approach to your plan.

And like our weight loss candidates above, if you get proven quality advice from someone who has expertise in this area then you can almost guarantee your business success by also adding some accountability to the process.

Finally
For the sake of helping more people more often to better health, can you please go and pull out that old marketing document from the top drawer, get to know each other again and go from the 94% of businesses who don't have a marketing plan to the 50% of businesses who have one but don't use it, to the top 3% of leading businesses who make most of the revenue and have this one survival tool nailed to the business owners backside with it looking worn and tattered from overuse and over performing.

Do it now
Park the technical workshops for 6 months and learn a fundamental to business success by getting good at a process of getting more people into your business and servicing their needs by having a great business system. The healthy results this will bring to so many people will be more than money can buy but you need to do something now.

2010 success stories

'Clients come to me because I am a great motivator' was the statement that came to me from a personal trainer looking to develop their point of difference during a business branding session. Question that entered my simple brain was 'Are we the motivation behind people's actions?'

Human behaviour experts explain that motivation is developed intrinsically and generally around the need to move away from pain (ie/ being overweight, feeling low on energy) OR towards pleasure (by losing 10kgs I will be attractive and find a partner and be happy). However whilst there are a lot of motivated people with the internal drive that creates results, daily action is the deciphering tool to take it to the next level.

Inspiration can quite often be the catalyst to cause action and the result is a change in habits that lead to desired outcomes. Personally I find it hard to motivate others, as it does need to come from within the person wanting to change. What does assist motivations is being inspired. The middle of the calendar year can sometimes be a time of testing ones motivation levels. Be inspired by some of these 2010 success stories from people just like you so that you can continue to do a great hob and positively influence more people.

coaching business
What does a father of two energetic boys, studio and swim school owner of (600 sessions per week) do in his limited spare time? Build a low risk, high return coaching business that will allow him financial independence in a couple of years. During the month of May Coach Cam billed out his biggest month of revenue in his coaching business. Check out his website at www.leapingthroughlife.com.au to learn how a coaching business looks online you can also email us for an exclusive interview with Cameron Roberts.

build a part-time business
Ben McNamara is a professional soccer player and rather than sit around playing Nintendo and watching Jerry Springer between training sessions, Ben uses his time to build his part-time Punch at Lunch programs with corporations. Ben recently signed up a number of companies on his $120 per half hour program. Listen to how this 21-year old goalkeeper from Newcastle invested in our Business Starter Pack Program and worked through the challenges of getting started in business. While Ben's mates are out working trades and bar jobs Ben is working on developing his business skills and building himself a great business asset. We will start Ben on the next process of building a national business in the coming months. Watch this space...Listen to Ben McNamara here.

build an outdoor group fitness business
Single mother and great inspiration to many in her beautiful and beloved regional town of Coffs Harbour is Colleen Mieni. The 'Col-inator' continues to prove the misconception around running a big business and having a great lifestyle outside of a CBD. She continues to positively influence the health of more people by developing programs like this one. Click here to view Col's program.

get started in business while working around the kids
'Prior to commencing the business starter pack I spent the past 12 months bumbling around in what I thought was a PT business. I was busy, but not busy on the right things. I had no clear direction, no KPI's, no real target market. I was just training anyone and everyone who came along. After completing the program with Scott I have a solid 10-year vision, clear target market,s et KPI's and best of all a much better business attitude. For a self proclaimed 'boof head' Scott REALLY knows his stuff when it comes to business! Scott's positive nature and passion comes through in everything he does. Thanks again Scott for getting me on the right path and helping me stay there! - Rhiannon Lovell - EMIT Fitness

write a book
Writing a book is the ambition of many people, yet so few take the actions to get started, blaming time and other restraints. Business owner Troy Morgan is one of the busiest guys on planet Earth with his Fitness Centre in Toowoomba offering a range of holistic services. If you want something done give it to a busy person! Troy works with us for 2 hours every week on our book opportunity program. Due to launch in October we have a few spots left if you desire to be published.

PT Forum - Business of Sport

PT Forum - Business of Sport

the business of sport model

How to take the sell out of selling

How to take the sell out of selling

business age

How your business history determines your business future.

In front of me sits a group of graduating PT's. Coming to the end of their program I am asked to deliver a business presentation on the opportunities in the health and fitness industry. As I prepare to deliver our 17 income stream model I look around the room of 80+ graduates knowing that only 4-6 of them will still be working in the industry in two years. As they are sold franchises, more technical workshops and other programs that will deplete their bank accounts and not deliver a single cent in return I feel the industry in a civil war. It seems so many think that a fitness certification is their ticket to developing a business. Why are they getting it so wrong? Who is selling them this information? And are the so called leaders considering the effects this is having on the person we are all trying to help....Mr and Mrs Sickest Generation Ever on average street.

Our industry can learn something that we know from our clients. Consider these case studies.


If we use this same analogy in business, especially to 95% of graduates to courses we start to understand part of the problem is around expectation and rather than training age it is 'business age'. Your business history has to determine your business future in an industry that is dominate by self employed business style models.

Is the lesson for graduating PT's a support program that helps to increase their business knowledge and people skills. In a technical dominated industry it seems we have enough options in this space but would the civil war cease if we could have better support programs. Could we then collectively work with Mr and Mrs Sickest Generation Ever and build a more positive, healthy, happier world by getting us right first!

However this problem is not only linked to graduates. Of the few who battle the health and fitness war are the veterans. The guys and gals out there, neck deep in their financial commitments and busy-ness, always doing what they have always done, yet expecting a different result! Choosing to invest their limited funds into the next big commercial event doing a range of different one hour workshops and choosing a wide variety of topics that very rarely return a cent into their business.
What's the point?
A majority of people enter this industry with a very low business age. They have never run a health and fitness business before, are generally sold a self employed style business and then expect to live in a world where if you are not turning over $100,000 as a minimum per annum you can probably expect to live with Mum and Dad for quite a few years. Even a $100,000 turnover allowing for the accounting allowance of 30% in wages equates to a $30,000 salary, is barely proving enough.

We need to increase the business age of the average graduate and industry in general if we are to stop the civil war we are currently experiencing. With a majority of models relying on business ownership it makes sense that this is where the focus needs to be.

I pick up my microphone, I look at the 80+ graduates, I wonder how do we get that retention number from 4-6 closer to 10. I start to change my delivery, understanding that this is the way of the future if we are really ethical about changing the outcome the next generation of graduates and clients.

How to take the sell out of selling

How to take the sell out of selling

the best business card in the world

A guide to what works and what doesn't.

A part of being in business is that you need to have a business card - or so it seems. New trainers to health and fitness veterans focus on these precious cards consuming a fair amount of time, money and resources in putting them together. However, how effective is the traditional business card?

Marketing guru's repeatedly teach the process on measuring leads into a business. How many lead's does a traditional business card generate? Let's put these leading survey questions to you and measure the immediate response.

1. When was the last time you responded to a business card?
2. How many leads have you generated to your business via business cards?

In lots of presentations I ask these leading questions and generally there is between 3-5% who answer that they:

1. Have responded recently
2. 99% don't know

Now if you don't have the results to these important marketing questions let me give you our results, specific to the health and fitness industry. Throughout 2008 and 2009 we identified the top 10 techniques on how to build a 6 figure personal training business as well as those used by studios and gyms. A business card didn't make the top 10 techniques.

The business card is dead!
Concerning building a business, the business card went out with leg warmers and matching head bands, however the psychology around owning a business card is reflected in having some credibility. This is understandable for a lot of new guys getting started in business, however if you have been plugging away at business for a while and are relying on handing out business cards as a way of building your business then it's time to review this technique.


So what is the best card in the world?
Before I reveal the best business card in the world, a better approach to building business is to have the skill of getting other people's details. This way allows you to control the relationship. The traditional way of handing out a business card allows the other person to forget you or lose the business card. I have managed to prove this by growing my business without ever having a business card.

Sometimes we can learn from others
Let's learn from the typical personal trainer who has just completed his/her certification, been educated by non business type teachers, has no business experience and decides it is time to get some clients. Their first stop is the local printer to put together a couple of hundred business cards. Here is the typical outcome:

front of business card

Pete's Personal Training - Pete's business is very limited by the branding he has used here. Firstly if Pete plans to grow his business outside of the traditional flawed model of swapping time for money he is limited by his name. Secondly he has also limited himself to simply personal training. In an industry that allows you to deliver so many other services Pete has really set himself up for the minimal opportunity by poor branding and limiting himself to personal training.
superpete@hotmail.com - I really question the professionalism of an email address like this. This is typically linked to spam mail or dodgy overseas scams that try to rip people off.
Mobile 0900 686 777 - Alongside the email address this does smell of a single operator, battling it out on price against other local trainers. By adding a land line or 1300 number and a PO box is a best use of this space.

back of business card

By listing all these services Pete tells me is a jack of all trades yet master of none. Also if I am not a trainer or have not been educated on health and fitness I struggle to understand some of these terms. Terms like 'post natal and functional training' are used regularly when speaking to other health and fitness professionals however for the general public most of these terms are foreign. So why use them?
Free session - free is cheap and not everyone wants cheap. The message Pete is sending to his potential clients by using the word 'free' is come and take advantage of me, take a lot of information then let's battle it out on price.

Quite often we can learn from other specialists in the market and I am not sure if you have ever been 'unfortunate enough' to have seen one of the following guys, however consider the professionalism that is involved in one of these cards.


The lesson lies in the specificity of what Dr. Teeth does as a profession. So many health and fitness professionals confuse themselves and their potential clients by claiming to be an expert in lots of areas as opposed to a specialist. Overtime in order to charge more and be better at solving the health problems of the market you need to become a specialist. It starts by telling yourself and your clients via your business card. This same message has to be consistent in everything you send to the market, in the form of marketing.

People are not concerned about how many letters you have after your name or the colours on your business card, they simply need a health problem solved. With this targeted approach around your business you will open up greater opportunities.

So what is the best business card in the world?
Let's close the loop on this article and answer this question. The best business card in the world is definitely a book. To have a book you not only get to generate another revenue stream however you also have a powerful form of marketing that you can send to potential companies, schools, government bodies or high profile clients. Writing a book is a big project and in getting started we have a process we teach that has you, earning money as you develop it overtime. We do this using our Publishing Pyramid by writing e-newsletter and articles. If you have a plan to write a book or want to understand proven ways to increase your profile then contact us as well as read our article titled the Publishing Pyramid.

personal training is fundamentally flawed

Association

Association

a million dollar idea

Quoted from the great book 'The One Minute Millionaire' by Robert Allen and Mark Victor Hansen a new millionaire is developed every hour in the US. In Australia we have 190,000 millionaires (Smart Company Report) and New Zealand has 22,000 (Reader's Digest). The US leads the world in terms of most millionaires with 4.9 million, followed by Japan, Britain, Germany and China. Only 3% of millionaires come from winning money by gambling, with the majority, 56% generating their million from business.

It had me thinking about the health and fitness industry and more specifically about PT's, studio owners and gyms. What do the million dollar businesses have in common? Here is the answer.

a great leader

Making money is only one element to being successful. Being a great leader is also a key function. We hear so much about leadership, but what is it? I heard it best described as doing what is right and taking on responsibility in every part of life. The key eight categories are business, health, family, relationships, friends, wealth, community and charity. Consider how you score in these areas.

business model

As the earlier statistics pointed out, it is no good buying a lottery ticket. Chances are very low in hoping it will happen. You need to be in business and you need to have a model that supports a million dollars in revenue. The traditional PT model is dead, your own studio model will leave you working big hours, look to a proven model and avoid reinventing the wheel. Buying an existing business model or paying for qualified advice is required. Consider your track record and if your results are not there do something different.

leverage

There are only two things you need to leverage in business. One is time and the other is money. The only way to leverage time is to develop systems and invest in a team. To leverage your money you need a profitable business. In fact you need to establish a net profit of at least 15% to make the business journey worthwhile. Unsure of net profit then click here to read more.

persistence

Millionaire status does not occur overnight. Generally it is a build up of personal development, confidence and associating with the right people. It is persistence, the ability to get up everyday and give it your best shot that will get you there. If it took you ten years with a proven model would you do it? What about fast tracking on the back of someone elses' knowledge and know how. Smart persistence is a well considered approach to the million dollar goal.

clarity

Understanding who you are and where you're headed seems to be something that has been lost in the busy-ness of life. We recently asked twenty or so 6 figure trainers where will you be in two years of business. Only two could announce their plan. Clarity around where you're headed and how it looks in a few years is something you need to establish now. It's like the artist has an image of the masterpiece well before he puts brush to canvas. With a clear image he can go about his work to complete the masterpiece.

income streams

You need to diversify or die if you want wealth. There has never been a greater opportunity to make money in a range of different forms. If you are unsure of how to diversify in the health and fitness industry go to our 17 income streams for an overview.