circle of trust

I have a favourite scene in the movie 'Meet the Parents' in which the father (played by Robert DeNiro) talks about the 'circle of trust'. His reference to the 'circle of trust' is the people he allows into his life.

Whilst the comedy hits the funny mark it led me to thinking about the circle of trust in our business lives.

Who do you turn to for credible, proven, reliable advice?

In the same way our clients rely on us.

Whilst there is a heap of information on the internet, books, workshops, webinars, teleconferences. For peace of mind, you cannot beat face to face business to give sound advice. In doing this we are building a circle of trust of advisers.

In our personal lives we know the address of our rock stars, we know the birth date of our sporting heroes, and we follow the celebrities on their holidays. Imagine the outcome if we put that same effort into building a circle of trust of business stars.

the busy badge

There is a great saying “If you want something done, give it to a busy person”. Having worked with CEO’s, senior managers, stock brokers and mums with multiple kids, it has been my observation that busy people have a high rate of achieving success in their jobs, relationships, with their health and the many other areas that occupy their interest.

When your busy you get on a role, creating momentum in a number of different areas in your life.

So if the opposite of being busy is not busy; are we lazy? I know when I am not busy things take twice as long, I procrastinate and my mind plays tricks on my thought processes. Yeah I get lazy.

Be aware of being to busy and leaning towards being overwhelmed as this leads to burnout.

Are you in the business of being busy ON your business or are you busy thinking your busy? Quite often the thought of being busy can lead us to thinking we are busier than what our bank account tells us.

So what are you busy doing?
Get busy on the right things, the things that matter, the things that will get you results and the ones that create happiness.

I recall, wanting to derive an income from writing. For months I thought about what I would write, the title, the pictures and all the other irrelevant components. What I needed to do was get busy writing. It seems kind of obvious in hindsight however the action was seriously lacking because I thought I was busy.

The busy badge has become a very popular trademark. It starts at the point of introduction when asking “so how are you doing?” the common response is “ah I am so busy”. What happened to “ great mate” or “ yeah good” or “life sucks at the moment”. It seems that we are all busy, busy, busy.

So if the busy people are busy getting it done, how are they doing it? Maybe ask a busy person !

6 reasons why you're a PT

I got started as a PT because I was frustrated at being told where to be, at what time and how much I would be paid.

I wanted to surf more, train harder, become healthier and earn a heap of money doing what I loved as opposed to a job. There was also a burning desire to help others achieve healthy outcomes and to share the great buzz you get from exercise and feeling healthy. From working with 1000’s of PT’s here is what we have established as being the reason you wanted to become a PT.

1. Holidays
2. You love what you do
3. Get paid what your worth
4. Help others
5. It is not a job but a lifestyle
6. Work less earn more

Often we get started with the best intentions however we develop a sickness or a quite winter or maybe a run of cancellations. All of a sudden our income is affected and we lose sight of the reasons for getting started.

Initially great passion and enthusiasm drives us and we march into our business doing what needs to be done in order to survive. See if you only have a PT income chances are that you’re limiting yourself, your income and your opportunity and exposing yourself to an income risk. With a slight shift in game plan, you can develop a multiple number of passive (earn while you sleep) and active (face to face) incomes in areas where your passion lies. Click here to 20 tips to PT success.

Quite often the result is that we are burnt out, buggered and busted if we follow the typical PT model.

When you feel overworked and underpaid chances are it is very hard to make great business decisions. We lose lots of great people in this industry because of the high amount of burnout or PT prostitution.

PT Plus is dedicated to keeping great people like you, following your passion and working towards a high paying income with an amazing lifestyle.

Most people are only exposed to 'other' incomes following income tragedy. Why wait for an income emergency when a small shift in application will open up other worlds of highly paid active incomes and earn 'while you sleep' passive returns.

your B.U.T principles

There are three components to business growth and long jeopardy. I call it the BUT principles.

B = Business
U = You the person
T = Technician

In working with business owners, business growth is applicable to U (you). Your personal development strategy and plan is clearly relatable to how much money you earn. Aside from personal development is the consideration to the following areas:

Development of you includes:
- Your health
- Mental state
- Long relationships
- Personal interests/hobbies
- Social skills
- Personal development
- Family responsibilities

For long jeopardy in business the development of your business skills are a fundamental. Multiply your results by outsourcing the areas you are weak or are not entirely excited about doing and work with your strengths.

Development of business includes:
- Accounting
- Budgeting
- IT
- Staff
- Marketing
- Sales
- Systems
- Business plans
- Multiple income streams

Specialists in niche areas earn the top dollars. They also have a referral-based business and they name their availability, terms and conditions.

Development of the technician includes
- Becoming a specialist in a chosen field. Ideally the area you are most passionate to work in.
- Regularly attending workshops, reading and listening to other experts in your chosen specialist area.
- Regular reading of journals, web surfing, books and developing skill in a specialist field
- Regular writing of articles, blogs and a commitment to educating your clients

In an unbalanced world juggling all three of these principles is the challenge we face. The first stage is awareness. As business owners we have a fair amount of responsibility to ourselves, our businesses and our professions. Constant evaluation and assessment, input from mentors and consideration to what needs to be done is a great way to survive.

personal training prostitution

Are you feeling burnt out, buggered and busted? Chances are, you are prostituting your services. I get quite a few of these cases into my office. Only this week a legend in the industry walked in and said “It got me”. It was very obvious to his wife, family, friends and clients.

The symptoms are
- Saying yes to everyone who asks for your services
- Working mornings, nights and weekends
- Not getting paid enough for your efforts
- Skipping your own training sessions
- Been two years in the industry

These are all classic signs of PT prostitution and when your burnt out, buggered and busted you will probably even deny that this is you. When you are overworked and underpaid life is really tough, decisions hard to make and it will feel like you’re on a treadmill.

My role is not to rescue you but make you aware that there is an easier way. Start saying No, get some self respect and be teachable to other ways. Change your priorities by managing you first then everything else will fall into place.

education is a commodity

A key ingredient to growing your business is via education. If you have an educated client then chances are they are ready to purchase.

Our clients have access to all kinds of information and are more informed than ever before. See we all want to buy, we all want to spend, but no-one wants to be sold too.

The purpose of education is “gently” reminding your database of your business. There is no need to sell, sell, and sell every time you send information. Educate your prospects and clients so that whenever they think of your industry they think of your business. Your purpose is to provide knowledge and information frequently. This also adds to your credibility and paints you as a guru. As a fitness professional and true leader it is your duty to share all those many hours of reading and study with your database. When you share information, those that are educated will buy.

advertising is dead

When was the last time you responded to a TV commercial, radio advertisement, billboard or back of bus advertising? More relevant to health and fitness businesses is the brochure issued in a shopping mall or main street. Those bi-fold leaflets or letter box drop techniques that cost a lot of money and yet are so ineffective.

So why is it that so many of us still use ineffective forms advertising? Is it to do with how we were brought up and sold things as kids. Is it because our personal training course delivered by non-business owners read it from a text book ten years ago! Maybe it is the feeling of perceived credibility? Other reasons may include free advice from your mates, doing it for ego or lack of a marketing plan. All normal and acceptable amateur mistakes in trying to grow a business.Save your valuable money and your resources.

The challenge businesses face in this fast paced world is having a message that sticks and working a strategy of getting into the lives of busy people. Traditional advertising is dead because it does not allow educated consumers to get to know you enough to be confident to purchase your products or services.

In a recent meeting with a newly appointed and highly credible National Sales Manager. Her summary comes on the back of being head-hunted for successfully achieving a record three years of sales in some of the toughest economic conditions. "New age advertising is going back in time. It is now about personalised service, niche business, meeting your clients, building relationships, understanding clients needs, delivering what you promise, thank you gifts and being genuine".

What refreshing news and to prove the point I have built my businesses for the last 4 years without one business card. Interested to learn more effective techniques to building a health and fitness business?