getting more clients in 2009

A business without a marketing plan is like personal trainer with a tight fitting set of joggers. The business can work but with pain and soreness. Over time it is debilitating. To increase revenue you must be clear on how income will be devised. The title for this is a marketing plan. In PT Plus business coaching groups, we spend considerable time on marketing. These are the revenue building blocks that increase dollars into the business. By planning ahead, we can act now on implementing tactics to ensure that revenue will be met all year round.

What is marketing?
Marketing is the building of a business brand that puts you 'top of mind' of any perspective client. Marketing is the 'get clients' part of a business and a really good marketing plan removes the sell from the selling.

Business on steroids
The businesses that excel in our 6 figure group training programs are the businesses that implement the following marketing strategy. In fact not only do they earn more, they work less because the strategy does the work for them. It is like putting a business on steroids as it exponentially grows.

Annual overview
Pick the big events on the annual calendar and highlight them. Consider Valentine’s Day in February, Easter in March, Mothers Day in May, Fathers Day in September and Christmas in December. Understand that the money is in the air, people are spending it anyway so why not cash in on the spending and contribute to the improvement of the consumers health. Also consider local community events, school functions, sporting events and fun runs. Highlight the dates, then speak to the right people to see if you can add value to an event. Finally consider what you want to earn for the year 2009.

Break it down
With a view to what you want to earn, break the total figure into quarters. So if you want to earn $120,000 for 2009 then $30,000 is what you need to achieve as a revenue goal. The first quarter is January to March. If $250,000.00 is your target then $60,000 is the quarterly goal. By breaking the big total into calendar quarters it is more obtainable. Using the same system break the quarterly numbers into monthly figures. Consider your holidays, public holidays and schools holidays as these may impact or effect your earnings goal.

Monthly tactics
With a view to business revenue for the quarter the strategy needs to deliver dollars each month with revenue. Consider 2 to 3 income buckets for developing the revenue and then add 3 to 5 tactics to ensure revenue is met. A little bit like an insurance policy for your income. Get busy on developing product and putting the business services and products in front of the right people to get the result you want each month. This will set up the business for success by breaking down a bigger income goal into manageable monthly bits.