14 October 2009

follow a business model

Making money via building a business has been around for tens of thousands of years. It is not a new concept. The principals for building a business have remained the same since our first medieval transactions of incense and silk rugs. Many lessons have been scribed into books 'seeking counsel' or 'meeting of the minds'. It is consistent throughout time.

So why try to reinvent the wheel?

So many 'fitnesspreneurs' try and go against what time has taught them and spend a lot of time coming up with their own business model. Use what works and become a master of working a proven business model for all it's worth.

I recently presented in Auckland, New Zealand in front of a crowd of 120 people on the topic of 'business building'. In the crowd sat a guy by the name of Norm Phillips. Norm is one of the pioneers of the industry. Starting back in the 1980's in Perth instructing groups of people wearing matching leg warmers and headbands, doing grapevines. Some 30 years later in a room of 120, Norm, who probably should have been conducting the whole event with his amount of industry knowledge and experience, put his hand into his wallet and was one of a handful of people to invest in the product offering. You need to know that this guy sits at the pinnacle of management roles running a Les Mills PT division of 80 trainers in Auckland. He is the master of working a proven business model and has done so most of his life. Norm is still very committed to sharpening the saw.

We teach a model of adding systems and direction to a great attitude. Delete time wasting activities, energy vampires and 'seek counsel' on roadblocks. The key ingredient to the model is to multiply your results via increasing sales, adding support and marketing. Finally divide your day into working in and 'on' the business, identify your target markets and have multiple income streams. For a more comprehensive overview click here to receive a complimentary e-book.

This model has been written by successful 'fitnesspreneurs' for 'fitnesspreneurs' who want to succeed. So enjoy the read of the e-book and avoid reinventing the wheel and follow a proven business model.