education is a commodity

A key ingredient to growing your business is via education. If you have an educated client then chances are they are ready to purchase.

Our clients have access to all kinds of information and are more informed than ever before. See we all want to buy, we all want to spend, but no-one wants to be sold too.

The purpose of education is “gently” reminding your database of your business. There is no need to sell, sell, and sell every time you send information. Educate your prospects and clients so that whenever they think of your industry they think of your business. Your purpose is to provide knowledge and information frequently. This also adds to your credibility and paints you as a guru. As a fitness professional and true leader it is your duty to share all those many hours of reading and study with your database. When you share information, those that are educated will buy.