your leading survival tool in business
"The more food records people kept, the more weight they lost", said lead author Jack Hollis Ph.D, a researcher at Kaiser Permanente's Centre for Health Research in Portland, Ore. "Those who kept daily food records lost twice as much weight as those who kept no records. It seems that the simple act of writing down what you eat encourages people to consume fewer calories"
A marketing plan in business is the equivalent of the food diary for weight loss. It determines your success. Without it you increase your chance of failure.
In fact one of the all time business bibles for any 'fitnesspreneur' to read is' 'Think and Grow Rich' by Napoleon Hill. In his study of 25,000 people over 40 years he established the Top 31 major causes of failure. In fact 98% of those that he studied had failed in business and a part of their failure was the lack of this survival tool. In business the key to survival is the marketing plan. It is a common ingredient to those successfully doing business.
Simply having a marketing plan is not enough to guarantee survival, there are a few other things to consider. However before we go any further let me put my business coaching hat on and ask the obvious question.
Do you have a marketing plan that you refer to weekly that has proven tactics to grow your business?
So why a marketing plan?
A considered marketing plan includes the outcomes you want from your business. Broken into end of year, quarterly and monthly financial and measurable targets like any smart goal setting process. The strategies you use to 'get' business are your marketing tactics and the measurement of these results determines which tactics work or which ones to pass on to your competitors.
By having a marketing plan you take a positive, respectful approach to the income you want from your business. If you don't you are setting up for failure.
But...
Similar to a New Years Eve resolution a marketing plan is only as good as the beer coaster you write it on. Yes the power of hand writing out a marketing plan (like our weight loss diaries) is still 90% more effective than any computer, typed, voice responding commercially written marketing plan. The difference is ownership of the document and a strategic, considered approach to your plan.
And like our weight loss candidates above, if you get proven quality advice from someone who has expertise in this area then you can almost guarantee your business success by also adding some accountability to the process.
Finally
For the sake of helping more people more often to better health, can you please go and pull out that old marketing document from the top drawer, get to know each other again and go from the 94% of businesses who don't have a marketing plan to the 50% of businesses who have one but don't use it, to the top 3% of leading businesses who make most of the revenue and have this one survival tool nailed to the business owners backside with it looking worn and tattered from overuse and over performing.
Do it now
Park the technical workshops for 6 months and learn a fundamental to business success by getting good at a process of getting more people into your business and servicing their needs by having a great business system. The healthy results this will bring to so many people will be more than money can buy but you need to do something now.
A marketing plan in business is the equivalent of the food diary for weight loss. It determines your success. Without it you increase your chance of failure.
In fact one of the all time business bibles for any 'fitnesspreneur' to read is' 'Think and Grow Rich' by Napoleon Hill. In his study of 25,000 people over 40 years he established the Top 31 major causes of failure. In fact 98% of those that he studied had failed in business and a part of their failure was the lack of this survival tool. In business the key to survival is the marketing plan. It is a common ingredient to those successfully doing business.
Simply having a marketing plan is not enough to guarantee survival, there are a few other things to consider. However before we go any further let me put my business coaching hat on and ask the obvious question.
Do you have a marketing plan that you refer to weekly that has proven tactics to grow your business?
So why a marketing plan?
A considered marketing plan includes the outcomes you want from your business. Broken into end of year, quarterly and monthly financial and measurable targets like any smart goal setting process. The strategies you use to 'get' business are your marketing tactics and the measurement of these results determines which tactics work or which ones to pass on to your competitors.
By having a marketing plan you take a positive, respectful approach to the income you want from your business. If you don't you are setting up for failure.
But...
Similar to a New Years Eve resolution a marketing plan is only as good as the beer coaster you write it on. Yes the power of hand writing out a marketing plan (like our weight loss diaries) is still 90% more effective than any computer, typed, voice responding commercially written marketing plan. The difference is ownership of the document and a strategic, considered approach to your plan.
And like our weight loss candidates above, if you get proven quality advice from someone who has expertise in this area then you can almost guarantee your business success by also adding some accountability to the process.
Finally
For the sake of helping more people more often to better health, can you please go and pull out that old marketing document from the top drawer, get to know each other again and go from the 94% of businesses who don't have a marketing plan to the 50% of businesses who have one but don't use it, to the top 3% of leading businesses who make most of the revenue and have this one survival tool nailed to the business owners backside with it looking worn and tattered from overuse and over performing.
Do it now
Park the technical workshops for 6 months and learn a fundamental to business success by getting good at a process of getting more people into your business and servicing their needs by having a great business system. The healthy results this will bring to so many people will be more than money can buy but you need to do something now.
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