The best client in the world

How would you’re life look with one client paying you tens of thousands of dollars per year? A client who understands value in your product and services and who not only benefits from the results but refers other like-minded clients.

This is not a dream but in fact a reality for a lot of ‘fitnesspreneurs’ cashing in on the very lucrative corporate market. This dream is becoming more of a reality with recent changes in Government legislation as decision makers start to realize the demands of the modern work environment are contributing to the ill-health and affecting profitability of business. The solution in a lot of instances is someone like you. But how does the Corporate Health market work and what does it involve?

The problem with most health and fitness people is that they are offering the wrong solutions to a market that is crying out for healthy help and support. “Fitnesspreneurs’ are people who see a healthy opportunity and grab it. Most people sit around talking about it, but fail in the process of action that gets results. 2011 looks to be offering one of the best opportunities for those who put action around one of the best clients in the world, that of a corporate health market. Our mission is to support leading business owners in getting them started in the marketplace. We have a range of different free resources for those that need a bit more of an understanding and want to build their confidence as well as some proven programs and resources for those that are ready. Either way let’s get you started on understanding the corporate health market-

1. Understanding most trainers, studios and gyms have exisitng clients who work a job, you initially have a captive audience. Getting started can be as simple as asking leading questions to existing clients around the kind of things they are currently doing and being offered in regards to corporate health and fitness in their corporate environment.

2. Send out a survey to ‘decision makers’ and rather than invent a package or program that you think might work, let your market tell you what they want and then decide if you can deliver.

3. Start reading business books, financial papers, listen to business news and hanging around business people. Increasing your knowledge of these people and businesses will only contribute to a better financial outcome and more specific product.

4. Invest time and money on proven resources, coaching and business advice rather than waste time trying to reinvent the wheel by doing it yourself. The market has never been more lucrative and open to change but you need to do something different to what you have always done.

5. Increase your prices – as a sign of respect to yourself and in telling yourself you are serious about stepping into this market. Increasing your rates is a significant positioning point in discussion. Think about the senior manager who wants the best program for his team. If the options were the $60 per hour personal trainer whom he has a good relationship with but is unproven or the $3000.00 per day consultant. My experience tells me the $3000.00 consultant will win 9/10 on pricing.

Get busy learning and doing your homework and then decide what you next action should be. If you want to see how you score in the Corporate health market then email us at info@ptplus.com.au for a free corporate health business resource that will help define what you need to work on in order that you have the best clients in the world.