business building tips

"How do I build my business?" is the most popular question we get asked.

During the next couple of months we are going to unpack a whole bunch of hints, tips and tactics to support businesses in building. In Part 1 of our Business Building series we start by getting you, the business owner on track. Here are some things to consider when building a business.

1. Pick a purpose
Your purpose has to be an obsession. One that keeps you up at night and consumes your thinking throughout the day. It has to numb you with excitement yet make you nervous about it's success. A more targeted and specific purpose creates greater impact. If it is purely money dominated then it may be the wrong area of purpose. You have every right to make a lot of money by defining your purpose as that is the result of being great at what you do, however watch it being the motivator. Consider tacking on the why? So why have you chosen the purpose and what satisfaction does it give you personally?

2. Map out a strategy
A strategy should consider the outcomes of dollars and cents. If you are going to put time into a project you need to get paid. It also requires marketing. Combining online techniques, traditional marketing and the plan to build a recognisable brand are fundamental to a good strategy. An overall annual strategy broken into quarterly, monthly and then daily tasks insures an outcome.

3. Have complete belief
This is an unusual ingredient to have in a concoction of specific business techniques, however it is the most critical. Without belief business won't happen. To build belief you need to associate with big-thinkers, build a strong team of individuals who challenge you as well as commit to developing yourself, the individual.

4. Create daily action
This is where the rubber hits the road and some business owners become polarized. The best idea is only an idea unless it has action. Daily actions will take you outside your comfort zone, however if you have a big enough purpose combined with complete belief then the action is not even work.

5. Accountability is king
It is why personal training and business coaching works with a higher success rate than training yourself or trying to implement a good business idea on your own. The commitment to investing in yourself and tapping into the expertise of someone else for accountability compliments your belief. 'We will do for others, what we won't do for ourselves' is very true of most people.