15 January 2010

business overhaul on TV

Recently on the Channel 10 series 'Body and Brain Overhaul' I had the opportunity to work with personal trainer Christian Ennor. His story is very typical of what most PT's, studios and gym owners experience in their business. Thanks to the Personal Training Academy and Christian our segment will highlight the reasons so many struggle to succeed and why we have a high turnover rate of health professionals in our industry. The following article will identify these key findings.

Prior to working with Christian we had assessed his business using our business diagnostic and stocktake. These tools ask for leading questions and responses to business fundamentals linked with successful health and fitness businesses. To see how you score email us for a copy of the diagnostic.

In assessing Christian we found a standard response from going through this process. These include:

1. Lots of great business ideas
2. No time or energy to pursue his goals
3. Business ideas without strategy
4. A lack of business skills in achieving some of his goals
5. Inconsistent cash flow
6. His business advice was coming from other personal trainers with limited business skill or success in the area of his goals.

Outside of these 6 key observations, Christian's business score was a 15/60 based on his completion of the diagnostic. The higher the business score the greater the likelihood of success and long jeopardy in the business. This low score indicates how much work needed to be done. However with Christian's passion in his career and coach-able attitude, he is a 'renovator's dream' for a business coach.

We find by collecting independent data we can then put specific tailored strategies with a support structure to achieving set outcomes. During the show we discuss how to overcome these common business obstacles that PT's, studio's and gym owners experience.

Interestingly in the aftermath a few of Christian's colleagues have seen more positive change to how Christian now runs his business. This sparked some interest in pursuing what Christian had achieved. However few have followed through on any of the initial steps that Christian took by being apart of the show. This asks a leading question 'if you knew you would succeed would you invest the time and money into one of your great ideas?' For most people the answer is an obvious YES. However, very few put this idea into action.

Dr Roy Sugarman and Paul Taylor are great at extracting the data as to why you won't take action. Even why some of the actions you are taking are not aligned with where you are headed.

Without giving the results away from the show Christian's results were determined by 6 key factors.

1. If you want a different result you need to do something different
2. Map out a plan to achieving what you want using someone who has achieved a similar goal. Pick something that you are passionate about that keeps you immersed in creative thought and positive energy
3. Be coach-able and invest in quality advice
4. Identify roadblocks and obstacles
5. Do something everyday towards achieving your desired task
6. Have fun, enjoy the journey and review your progress weekly

As business owners in the health and fitness indutry what we can all learn from Christian is his ability to implement the above success factors. He removed himself from his comfort zone and found a greater cause to work for being his wife and kids. He wants to be the best he can be in an area he is passionate about and does it with a real sense of humour and love of life. His personality is infectious and he has a deep knowledge of his area of expertise. I think is we could all be a lot more like Christian we would see some more successes in our careers. However you need to watch the show for the full story.

Scott owns PT Plus, a business dedicated to business building and coaching skills for PT's, studios and gym owners. You can email Scott at info@ptplus.com.au to talk about your business challenges or go to www.ptplus.com.au for a whole bunch of complimentary business resources.

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